FSW Conversations

Chiara Marconi, Former CEO: Balancing creativity with business acumen


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In this episode, Bryce speaks with Chiara Marconi, founder of the B Corp-Certified Italian lingerie brand Chitè Milano

Chiara was inspired to co-launch her brand to provide sustainable lingerie to women who had experienced insecurities & help them embrace their bodies. 

Chiara shares with Bryce how Italy’s enduring reputation for craftsmanship & luxury gave the brand an initial platform to build upon. 

Chiara also explains the importance of building close relationships with manufacturing partners & demonstrating your sustainability credentials to build trust with customers. 

To succeed in fashion, Chiara highlights the importance of balancing creativity with business acumen, especially when it comes to understanding finance & the operational aspects of running a business. 

We would love to hear your thoughts on the episode: email [email protected]

To discuss the episode with fellow subscribers and access bonus episodes, visit fashionstrategyweekly.com. 

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FSW ConversationsBy Jessica Quillin and Bryce Quillin