When it comes right down to it, marketing is about making money, said Sergio Zyman, chairman and founder of Zyman Group and former chief marketing officer of the Coca-Cola Company. “My philosophy of marketing is the philosophy of business, which is to sell more stuff to more people more often for more money more efficiently,” Zyman said in a keynote address at a conference hosted by student-led Chicago Booth Marketing Group October 15 at the Harper Center.

Chicago Booth Podcast: Former CMO of Coca Cola on the Truth About Marketing

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Nicholas Epley, professor of behavioral science, debunks some dangerous myths about gender differences. Prof. Epley is the author of "Mindwise: Why We Misunderstand What Others Think, Believe, Feel, and Want". This talk kicked off the Annual CWiB (Chicago Women in Business) Open House event.

Chicago Booth Podcast - Nicholas Epley on Gender Differences

Dean Sunil Kumar interviews Rick Kimball,’83, about his career. Rick, a co-founder of Technology Crossover Ventures, has been a venture capitalist and technology investor for 30 years. Rick has been recognized numerous times by Forbes on its Midas List as one of the industry’s top technology investors. He graduated Cum Laude from Dartmouth College with an A.B. degree in History and received his M.B.A. with an emphasis in finance from the University of Chicago Booth School of Business.

Entrepreneurship - Buying a Business

Booth faculty members Steve N. Kaplan, Tobias Moskowitz and Luigi Zingales spoke at a Myron Scholes Global Market Forum event sponsored by the Initiative on Global Markets. They offered advice to MBA students about making ethical decisions on the job.

Chicago Booth Podcast: Faculty Panel on Ethics and Wall Street

Associate Professor of Finance Amir Sufi talked to students at a Becker Brown Bag Series sponsored by the Becker Center on Chicago Price Theory about research that suggests household leverage plays an important role in recessions.

Chicago Booth Podcast: Household Leverage and the Recession of 2007 to 2009

John H. Cochrane, AQR Capital Management Professor of Finance spoke at a Myron Scholes Global Market Forum event sponsored by the Initiative on Global Markets. He discusses his research on fiscal and monetary policy in 2008 – 09 as he seeks to determine whether the U.S. is headed for a large fiscal inflation, and what that inflation will look like.

Chicago Booth Podcast: Former CMO of Coca Cola on the Truth About Marketing

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