Transitioning into the realm of digital marketing and new media has been a challenge for many healthcare institutions. Often senior leadership has little experience utilizing social media channels and is managing a number of different marketing agencies. Keith Boswell BooksEnter Keith Boswell, Chief Digital Officer for hire. Keith Boswell is the President of Perceptint, a consulting firm that specializes in helping health systems and other companies bridge the gap when creating or managing a digital marketing strategy. Keith is also an author of two e-Books, "Digital Marketing for Healthcare" and "Creating a Digital Marketing Strategy." If that's not enough, he is a fellow podcaster, host of the "CDO -Chief Digital Officer Podcast." Listen in to our conversation about digital strategies and healthcare or drop in at the time stamps below.

00:00 Introduction00:45 So may ways to connect01:37 Patients are not patient02:52 Social Listening03:35 Who is Keith Boswell - Chief Digital Officer?04:35 Kaiser-Permanente Digital Strategy06:10 Agency models don't always translate to healthcare09:37 Digital decisions by people who don't use digital11:23 Educating the C-Suite - Where are the conversations taking place?12:40 Dialiang for your lawyer reputation management13:39 The reputation stages of grief16:38 A Rose (or Review) by any other name18:46 A hospital is not a restaurant19:21 Trusting the agency to lead digital22:38 Does digital carry a higher expectation for ROI than traditional media?25:05 Risk adverse to digital25:49 Author of an eBook "Digital Marketing for Healthcare"27:43 Yelp! Pilot30:02 Claim your local space - Weighted toward places with more reviews33:15 He's a podcaster too! "CDO-Cheif Digital Officer Podcast"36:04 Social Media Tip: Amanda Changuris, "Making it right"

Creating a Digital Marketing Strategywww.amazon.com/Creating-Digital-Marketing-Strategy-Professional-ebook/dp/B00PPPTUAQ/

Your CDO Radio subscription linkhttps://itunes.apple.com/us/podcast/your-cdo-radio-marketing-operations/id988427935?mt=2

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