This week’s guest is Derek Kent, a global Chief Marketing Officer and the founder of Alter Empire, a strategic brand communications company. Derek enjoyed a 7 year career as the CMO for the Canadian Olympic Committee, during which he and his team created the freshly envisioned Canadian Olympic House (COH) for the 2018 Pyeongchang Games. Derek spent 8 years working for Nike, including occupying the role of U.S. Media Relations Director at their headquarters in New York City. In addition to all of this, Derek is a compelling storyteller who helps “push boundaries, elevating brands to the top of their game.”