Metrc first and foremost starts as an idea, a moment of critical thought applied to a complex problem, a challenge met with focused creativity, and a desire to disrupt outdated processes and old ways of thinking. While Metrc begins with an idea, ideas only come to fruition when the right people are developing them. 

They have been blessed with the opportunity to work with some of the smartest, most dedicated, and most creative people in our industry and, we take no small measure of pride in being a resource for our customers and an asset to any organization looking to improve a process or capture critical data.

Jeff is the co-founder of Metrc (previously known as Franwell) and served as its CEO from 1993 until 2022. He also serves as the Chair of Metrc’s board. Jeff has spent more than 30 years in software development and more than 15 years in the development of RFID technology.