Darren Childs, CEO of UKTV, and Steve Ackerman, Managing Director of content company Somethin’ Else, talk about how a local tone of voice and creativity can help broadcasters combat global streaming platforms like Netflix and Apple; why brands are failing to fully optimise their involvement in TV show formats and the perils of live broadcasting Led Zeppelin in this Dog ‘n’ Bone special recorded against the backdrop of the bustling Cannes Lions festival.