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Chilean Pisco in Germany: challenges and opportunities – Podcast ProChile Germany Connects
In today's episode, we are pleased to talk with Claas von Zombory, from IMEXORY, importer of Chilean Pisco “Mal Paso” in Germany. Although it has not been an easy process, there are opportunities in this market of more than 80 million inhabitants.
As Claas pointed out “the fact that hardly no one knows Pisco in Germany gives us a chance to enter the market. It is important to achieve a good match between the producer and the importer and to know well where you want to sell it and how. Some of the biggest challenges is to build the brand and educate germans, get them know how is Pisco and how to drink it”.
Website IMEXORY: https://imexory.com/
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By ProChile GermanyIn today's episode, we are pleased to talk with Claas von Zombory, from IMEXORY, importer of Chilean Pisco “Mal Paso” in Germany. Although it has not been an easy process, there are opportunities in this market of more than 80 million inhabitants.
As Claas pointed out “the fact that hardly no one knows Pisco in Germany gives us a chance to enter the market. It is important to achieve a good match between the producer and the importer and to know well where you want to sell it and how. Some of the biggest challenges is to build the brand and educate germans, get them know how is Pisco and how to drink it”.
Website IMEXORY: https://imexory.com/