Creative Ops by Artwork Flow

Chilipiper’s spicy approach to anti-boring B2B content

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Nolan, the Head of video and creative content at Chilipiper, speaks to Arjita about measuring the impact of creative content in B2B marketing.

He discusses why it’s challenging to attribute content directly and why investing in campaigns that make people stop the scroll and think differently is essential.

  • Why it’s essential to be patient while investing in creative content in B2B marketing.
  • Direct and indirect metrics that measure the impact of creative content.
  • How to design actionable campaigns and how you can better collaborate with teams within the company, such as sales and marketing, to create content that is both informative and engaging.

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    Creative Ops by Artwork FlowBy Artwork Flow