It’s a battle for restaurants to become top of mind with consumers, so generating cultural relevance is imperative, Chili’s Chief Marketing Officer George Felix tells Bloomberg Intelligence. In this episode of the Choppin’ It Up podcast, Felix sits down with BI’s senior restaurant and foodservice analyst Michael Halen to discuss how ad campaigns with Brian McKnight, Boyz II Men and Jenna Fischer and Angela Kinsey from The Office, as well as investments in TikTok and influencer marketing, are driving Chili’s same-store sales and traffic gains. He also comments on operational improvements, fajita enhancements, Ziosk tablets and the loyalty program revamp. 

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