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Chili's Revival Marketing Strategy
Here's how Chili's used TikTok, value pricing, culture pop-ups, menu simplification, and nostalgia to go from a forgotten chain to the #1 casual dining brand.
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By Angad SingiHere's how Chili's used TikTok, value pricing, culture pop-ups, menu simplification, and nostalgia to go from a forgotten chain to the #1 casual dining brand.