10.25.2020 - By Emilie Steckenborn
China’s wine industry is fast paced and always evolving.
Today we speak with Alberto Fernandez, General Manager of Asia Pacific, Middle East and Africa at Familia Torres about his 20 year wine journey in China. We discuss how Covid-19 has accelerated wine eCommerce in China and how wines of Spain struggle to position themselves at the premium price point.
Torres China is one of the leading family owned importers in the country representing Torres family wines and some of the top international wine brands.