This episode we chatted with Echo Gong, head of Greater China Advisory at Coresight Research, to discuss China's consumer retail trends. We talk about the latest in both online and offline retail trends, including how brands are now trying to bridge the gap between the two platforms to create more personalized experiences for customers. 

Echo also offers her take on emerging trends in the China market, including the growth of the "self-care" sector, and which Chinese trends are now making their way into Western markets, such as livestreaming. Finally, Echo gives some practical advice about how companies should prepare for the Double 11 shopping festival and what companies need to do to educate consumers about newer sectors like sustainability and cruelty-free products.