Smart Dust

China’s most influential Martech executive, Bessie Lee on the ’AI revolution in China’, TikTok and data privacy.


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This episode, we’re talking to one of China’s most influential executives, Bessie Lee. Bessie Lee is Founder of Withinlink, a China-based startup incubator and early-stage venture fund focused on MarTech. Prior to founding Withinlink, Lee was CEO of WPP China and at SXSW was one of the few speakers who got an ‘encore’ performance. This episode we discuss how the Chinese Government has created a national ‘AI movement’ to nurture technology investments, the rise of TikTok globally, how western companies can target the Chinese market and the normality of their ‘big brother’ government and its effect on data privacy.

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Smart DustBy The Works & Norton Rose Fulbright

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