Ep. 115: Chinese corporate culture and identity: theory & practice with Dr. Peter J. Peverelli

!! Special Episode with a chance of winning a prize !!

Welcome to China Business Cast Episode 115! It is me – Lina Bartuseviciute – the Lithuanian co-host with you today and I will be talking to a business professor Dr. Peter J. Peverelli on this episode.

What is unique about this particular business professor is that he also runs his own business and has been actively involved for over 40 years in cross-cultural high-level negotiations for M&A and business development outside of their native markets. So we will be trying to see how his research and academic perspective can aid foreigners trying to find their way in China.

Chinese corporate culture and identity are rather popular subjects in business schools globally. It is often researched as a tool for PR activities or marketing, and I was looking for existing theoretical works in this field a few years ago, when my company was developing a service of building ‘China Company Profile’.

Then I stumbled upon two of Peter’s books “Chinese Entrepreneurship” and “Chinese Corporate Identity” and found a true gem. Peter looks at ‘corporate identity’ through a psychological perspective and asks how do the people in a company shape a company’s identity, and how does a company shape the people’s identity. What does it mean for decision-makers when having to make a decision? What are the psychological needs of a business entity in China?

We will be discussing Dr. Peverelli’s books during the episode, and sharing stories of how his theories were created and how they played out in our business practices, hoping to show you how you can apply the theoretical knowledge in your day-to-day cross-cultural business activities.

!! And most importantly – this week our episode is quite special as we are offering you to win a precious prize!!

We are inviting all the listeners to submit a question to Peter before May 1, 2021. Please add Lina on WeChat or on LinkedIn and send in your question. One lucky listener will be chosen, their question will be answered by Peter and they will be awarded a special prize – one of Peter’s books, with a personal hand-written note and an autograph, delivered by post.