In recent years, Chinese micro-drama, a new type of video entertainment format, has gained popularity home and abroad. How’s the development of micro-drama in China? What are the tailwinds and headwinds as it expands globally? Let’s find out the answers with two insiders in this episode of China Trends.

Guests:
Ricky Ow
Board of Directors, Viddsee
Cassandra Yang
General Manager, RisingJoy