Episode 73 of the Exponential Organisations podcast - Chip Bell - Author of "Inside Your Customer's Imagination"

Chip is a highly sought-after keynote speaker and a prolific writer.  He is a world-renowned authority on customer loyalty, partnership and service innovation, he has written over 700 articles and blogs for business journals and magazines.

His newest book, Inside Your Customer's Imagination, is the focus of today's podcast.  To surprise and awe your customers, Chip advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers' hopes and aspirations, not just their needs and expectations.  You can buy the book on Amazon here.

Chip is the owner of Chip Bell - https://www.chipbell.com - and the website contains lots of valuable material and an excellent blog.

The host of the podcast is Lance Peppler.  Email him at [email protected] or visit www.ideastorm.co.za.