Today we discuss a new and fast growing dog snack company called Chippin. Chippin dog snacks are a sustainable complete protein using crickets and started by University of Pensylvania graduates, and uber ambitious entrepreners - Laura Colagrande & Haley Russell. Topics discussed:  

• Design Thinking: Ways to communicate the value of your product that embodies all aspects of design
• How to A/B spit-test packaging and colors to build a brand on
• How to use dog parks for in-person customer development
• How to use "cold-calling" to get in front of local pet stores
• How to handle R&D: testing for consistesy, how the treats break, and how to test for consistency
• How to overcome trust issues when launching in the pet food space
• and much more…

  If you are looking to start your own pet snack, or pet food company business, or want to learn what it takes to build a sustainable food brand in the pet space, you will absolutely love this interview!