This week's episode is the quintessential study in excellence for real estate agents, but you don't have to be an agent to gain insights in how to conduct your own business or life of service.
I've known Mike Gandolfo for nearly 20 years. In fact, he's the voice of Chiseled — my announcer and voices my commercial. He also made the cool new intro clip for this podcast.
In any case, Mike has been on a journey to discover why real estate agents are held in such low regard. Just Google the expression "realtors are ..." and see what the autofill shows you. It's not good, but it may be a true reflection of what people think.
"There are not too many realtor Halloween costumes floating around out there. There weren't too many people growing up wanting to be a realtor," he said.
Mike says the reputation may be deserved. Most agents don't think about themselves as a "person of influence" and many arrive in the industry on a whim or as a last resort. Sixty percent of real estate agents do not close one deal per year, and 87 percent of realtors quit the business within five years.
"Most people go into the real estate business because it's a path of least resistance," he said.
That is partly because the industry does not demand excellence. Real estate classes don't come close to meeting the demands of the job, which require wearing many hats, including financial adviser, therapist, lawyer, advocate, and negotiator.
"You literally are taking people who have low self-esteem, who have imposter syndrome, and you're putting them in an almost impossible situation," he said.
Mike is out to change all that. He has stepped back from the production line to help agents change their perspective about what their role is — consultants and insiders helping individuals going through the biggest financial deal of their lives while also experiencing at least two of the biggest stressors of their lives — moving and whatever is impelling them to move.
Mike is now bent on making the changes that are going to tweak the Google algorithm. I'll let you hear more about it on this week's episode, but his goal, starting with an incredible new app called Requity, aims to transform client relationships by giving realtors and their clients the tools they need to connect on a deeper level.
Anyone who wants to be more service-oriented will benefit from this week's episode of Chiseled, but for the realtors in the audience, this week's episode is a must. Enjoy and let's go get chiseled.