<p>SEOs are focused on driving traffic to a website (to increase sales) and CROs are focused on driving conversions on a website (to increase sales) - the end goal is the same. Diving into the conversion funnel, this talk will show you how CRO and SEO techniques can be combined to drive relevant, converting traffic to landing pages targeting a broad range of queries from high to low intent.</p>

SEOs are focused on driving traffic to a website (to increase sales) and CROs are focused on driving conversions on a website (to increase sales) - the end goal is the same. Diving into the conversion funnel, this talk will show you how CRO and SEO techniques can be combined to drive relevant, converting traffic to landing pages targeting a broad range of queries from high to low intent.

Chloe Fair - Traffic vs conversions - how SEO and CRO can work together

BrightonSEO started out, like many a fine idea, as conversation in a pub. 

In just a few short years BrightonSEO has become one of the most popular and respected natural search conferences in the UK. Our April event had room for 1700 people, the tickets sold out in less than 60 seconds.

We've got 3500 coming in September and this podcast gives you a taste of what's the event is like.

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BrightonSEO started out, like many a fine idea, as conversation in a pub. In just a few short years BrightonSEO has become one of the most popular and respected natural search conferences in the UK. Our April event had room for 1700 people, the tickets sold out in less than 60 seconds. We've got 3500 coming in September and this podcast gives you a taste of what's the event is like.

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Chloe Fair - Traffic vs conversions - how SEO and CRO can work together

Chloe Fair - Traffic vs conversions - how SEO and CRO can work together