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Chocolate Packaging Influences Its Flavor: Best Of: Jun, 2019
Chocolate Packaging Influences Its Flavor: Best Of: Jun, 2019
Vidcast: https://youtu.be/q2aUF3MNWds
When you chomp down on a chocolate bar or daintily take a bite of that truffle, the package that tasty tidbit came in has much to do with its perceived flavor. Aussies at the University of Melbourne’s School of Agriculture and Food presented 75 study subjects with the same piece of chocolate wrapped in 6 different packages that cried out a variety of messages including bold, fun, everyday, special, healthy, or premium.
The study results showed that the participants, ranging from 25-55 years of age, liked the chocolate taste better when they loved the package design and when that design shouted fun, healthy, relaxing, excitement, and friendly. The tasters were less enthusiastic about the chocolate taste when they picked up and tasted an unwrapped piece.
Other studies have shown that 60% of consumers make buying decisions solely on product packaging. I’d add that even more make choices based on name brands.
If you want to save a ton of money and still enjoy the food you eat, be adventurous and try less expensive less well-known and advertised brands.
Nadeesha M. Gunaratne, Sigfredo Fuentes, Thejani M. Gunaratne, Damir Dennis Torrico, Caroline Francis, Hollis Ashman, Claudia Gonzalez Viejo, Frank R. Dunshea. Effects of packaging design on sensory liking and willingness to purchase: A study using novel chocolate packaging. Heliyon, 2019; 5 (6): e01696 DOI: 10.1016/j.heliyon.2019.e01696
#chocolate #packaging #tastetest #branding
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By Howard G. Smith MD, AMChocolate Packaging Influences Its Flavor: Best Of: Jun, 2019
Vidcast: https://youtu.be/q2aUF3MNWds
When you chomp down on a chocolate bar or daintily take a bite of that truffle, the package that tasty tidbit came in has much to do with its perceived flavor. Aussies at the University of Melbourne’s School of Agriculture and Food presented 75 study subjects with the same piece of chocolate wrapped in 6 different packages that cried out a variety of messages including bold, fun, everyday, special, healthy, or premium.
The study results showed that the participants, ranging from 25-55 years of age, liked the chocolate taste better when they loved the package design and when that design shouted fun, healthy, relaxing, excitement, and friendly. The tasters were less enthusiastic about the chocolate taste when they picked up and tasted an unwrapped piece.
Other studies have shown that 60% of consumers make buying decisions solely on product packaging. I’d add that even more make choices based on name brands.
If you want to save a ton of money and still enjoy the food you eat, be adventurous and try less expensive less well-known and advertised brands.
Nadeesha M. Gunaratne, Sigfredo Fuentes, Thejani M. Gunaratne, Damir Dennis Torrico, Caroline Francis, Hollis Ashman, Claudia Gonzalez Viejo, Frank R. Dunshea. Effects of packaging design on sensory liking and willingness to purchase: A study using novel chocolate packaging. Heliyon, 2019; 5 (6): e01696 DOI: 10.1016/j.heliyon.2019.e01696
#chocolate #packaging #tastetest #branding