We live in a day of seemingly limitless choices – from the food we eat to the clothes we wear, and from the causes we rally to support to the allegiances we make. In most instances, our ability to exercise those choices is accomplished instantaneously through a few swipes of our finger on a screen. And we pride ourselves on our ability to change our choice at any given moment should we decide to do so. In many respects, we value our right and ability to choose over the rightness of the choices we make.