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Growth gets easier when you stop doing “okay” work and start pruning for customer value. We sit down with Laura from Vision Edge Marketing to unpack how a true customer-centric operating model outperforms product-, sales-, and market-led approaches, especially when uncertainty hits. The conversation is practical and candid: how to choose a strategy that fits your market, gather the right data, and align your teams so every move creates value buyers can feel.

We break down what strategy really is—coherent choices backed by tradeoffs—and use the rose bush metaphor to show why you must cut even healthy initiatives that drain focus. From there, Laura walks through growth plays you can actually run: expanding to adjacent markets, concentrating on a tipping-point segment to cement brand preference, or targeting category leaders to unlock follower adoption. The thread connecting them all is clarity about who the right customers are, how they buy, and where your offer is unambiguously relevant.

You’ll also hear a standout example from HEB that proves empowered processes create loyalty: a moment where short-term loss turned into long-term trust. We map the core revenue and customer-facing processes that prevent “random acts of marketing,” and we spotlight the metrics that matter—customer effort, lifetime value, retention, share of wallet, referrals, and engagement—so you can find friction and fix it fast. If your goal is sustainable growth and a brand people stick with, this conversation gives you the playbook to prune, focus, and scale.

If this resonates, follow the show, share it with a teammate, and leave a quick review. Tell us one thing you’ll prune this quarter and why—it might inspire someone else to make the right cut.

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