Messiah Yeshua (Christ Jesus) taught that the life choices that are truly profitable long-term aren't obvious to those with the worldview of the now (John 12:25).

That teaching parallels the main theme of the Torah reading נִצָּבִים Nitzavim (“standing,”Deut. 29:9-30:20): “choose life.” One would think that choosing life over death would be a no-brainer, but we learn that this command is simultaneously easy and extremely difficult.

https://hallel.info/nitzavim-2022/