The language and tone of voice we use has a significant impact on our audiences. I am delighted to to interview Tone of Voice Expert Ben Afia who shares his extensive knowledge of language - and particularly written language. This is an amazing interview; top tips include:

* Being clear about what you want your audience to do or feel as a result of your written messages

* How we could modify our language for different generations and groups of people

* Think deeply about your audience and what's going on as they only have a limited attention span

* Think about what will inspire your audience!

Here is the transcript of the podcast

You can contact Ben at www.benafia.com

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