When placing your ads, Facebook always recommends using Automatic Placements.  But that may not be the best option for your strategy.  The Facebook Audience Network is a network of ad partners outside of Facebook – and it’s usually cheaper than other types of placements – but it won’t usually offer you much in return.  If your audience is on Instagram, you’ll get more return out of those placements – but they are more expensive.  In automatic placements, Facebook will often shift your placements into the ad network because they can get your more exposure for your budget – but means you get less exposure in the more expensive placements that may actually give you a return. 

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