Choose Yourself by James Altucher and Dick Costolo is a personal guide to entrepreneurship, self-reliance, and personal growth. Altucher argues that the traditional corporate world is changing and individuals must learn to choose themselves for success. He emphasizes the importance of a daily practice that encompasses physical, mental, emotional, and spiritual well-being. Altucher uses his own experiences, including his struggles with depression and the loss of multiple businesses, to illustrate his points and provide advice. He also highlights the importance of identifying your passions, embracing failure, and developing an "Idea Machine" to generate new concepts. The excerpt is filled with anecdotes, personal reflections, and practical advice aimed at empowering individuals to take control of their lives and pursue their dreams in a rapidly evolving world.