The variety of higher education options available to potential students continues to grow and accessing the learning through various modalities continues to diversify. Concurrently, we are all bombarded with ads (in all media formats) praising one institution or the other. These ads focus on keywords to attract the learner's attention, and their money.

With all of the available options, what should the learner think about when making their choice? What are questions to consider asking an advisor? What to look for on a website? These and many more tips are answered by Dr. Melissa Lantta (Strategic Leader at EAB).

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