Customer Relationship Management (CRM) software has become a must-have solution for most businesses. But with all the options available, how do business owners know that they have the right CRM for their goals?    In this episode of the EB & Flow podcast, Eide Bailly’s Senior Manager and Salesforce consultant Bianca West joins hosts Clinton Larson and Trina Michels to discuss why a CRM is important, how organizations can evaluate their CRM and what they need to know if they decide to implement a new solution.   “You're either green and growing, or ripe and rotting. And I think sometimes people look at a CRM implementation and think, ‘ I've finally made it.’ When really it's the beginning of additional iterations because you really want to be better today than yesterday and better tomorrow than today. So continuous improvement is incredibly important.” – Bianca West, Senior Manager and Salesforce Consultant.   Contact us if you have any questions about the topic of this episode or to inquire about any business challenges you are experiencing.