In this episode, Laura and Julia discuss the pros and cons organizations and professionals must weigh when deciding between internal marketing and an external agency. Our hosts name their top topics to consider when evaluating which option will help you best serve your clients and customers, including scalability, your control preferences and need for specialized skills, and the implications of cost and budget. Armed with these invaluable tips, you can be confident you’ll make the right choice for your marketing!

Takeaways: 

1. Evaluate you organization’s goals

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Chapters:

00:00 - Introduction

03:56 - Tip #1: Evaluate your goals before deciding

07:26 - Tip #2: Consider the cost implications

12:09 -Tip #3: Consider control preferences

14:34 - Tip #4: Consider Scalability

16:42 - Tip #5: Consider Specialized skills

21:43 - Conclusion