In this episode, Branches advocates Shannon and Sara unpack the growing TikTok conversation surrounding ELF Cosmetics’ latest ad campaign featuring a male comedian known for his history of domestic violence jokes. Together, they reflect on the outrage sparked by his inclusion in a campaign from a brand that has often positioned itself as a champion of women’s empowerment. This discussion explores how advertising choices shape culture, the harm caused when domestic violence is minimized for humor, and why companies may choose to risk their consumer base in this way.   We also discuss what we, as advocates, survivors, and consumers, can do in response to the way domestic violence is presented in the media at large.