December 27, 2023

Choosing & Sustaining Product Ideas w/ Colleen Schnettler

58 minutes

Colleen Schnettler, founder of HelloQuery, joins me for a wide-ranging discussion around the question of choosing the right product idea to commit to as an entrepreneur.

Brian and Colleen recorded this conversation on November 17th, 2023.

(00:00) - Colleen Schnettler

(01:02) - Twitter, Conference, and Podcast friends!

(02:44) - Transitioning between between ideas

(03:29) - Joining TinySeed

(04:28) - the ZipMessage to Clarityflow story (as of Nov 2023)

(15:55) - Emotional Runway

(17:20) - Choosing a product idea

(21:07) - Converting a service into a SaaS

(25:34) - Riding a wave

(29:31) - Evaluating potential ideas

(33:05) - Validating ideas before building

(40:34) - Audience growth vs. not

(44:41) - What are you optimizing for?

(50:05) - Survivorship bias

(51:43) - Looking back on mistakes

(54:04) - Shipping tiny ideas

...more

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By Brian Casel

33 ratings

December 27, 2023

Choosing & Sustaining Product Ideas w/ Colleen Schnettler

58 minutes

Colleen Schnettler, founder of HelloQuery, joins me for a wide-ranging discussion around the question of choosing the right product idea to commit to as an entrepreneur.

Brian and Colleen recorded this conversation on November 17th, 2023.