Finding the right co-founder is like choosing a business partner, a therapist, and a battle buddy—all in one. Get it right, and you’ve got an unstoppable duo. Get it wrong… well, let’s not go there.

In this episode of Founder Facing, I sit down with Gautam Madaan and Purvi Goel, co-founders of Aura, to break down what actually matters when picking a co-founder, how they landed their first pilot customer without a sales background, and the reality of founder-led sales in the early days.

We get into:

How they divide responsibilities (and why 90% of a startup’s work is shared chaos)

The messy process of landing their first customer—and why cold outreach wasn’t enough

Why trust beats experience when choosing a co-founder

What really goes into hiring your first team member

The role of marketing, partnerships, and content in their growth strategy

If you’re building a startup, trying to scale, or just wondering what makes a great co-founder relationship work, this one’s packed with insights.

Links:

Connect with Purvi & Gautam on LinkedIn

Purvi: https://www.linkedin.com/in/purvimgoel/

Gautam: https://www.linkedin.com/in/gautammadaan/

Learn more about Aura: ⁠get-aura.com