[00:01 - 05:40] Opening Segment

• Kathryn shares her background as a web designer/developer
• Transitioning from employee to entrepreneur
  • The surprises and challenges she faced

[05:41 14:22] What You Need to Know About Shopify

• For business owners: affordability
• For developers: control and accessibility
• How to know if Shopify is the right fit for you
• A feature that every user should utilize in Shopify: native integration

[14:27 - 28:37] Increasing Traffic On Your Site

• Adding any kind of text that provides context to your website
• Email marketing
• Putting return and legal policies
• Paying attention to data and metrics

[28:38 - 25:59] Closing Segment

• eCommerce is not a one size fits all
• Final words

Connect with Kathryn!

Walton Birch website: https://waltonbirch.com/
Facebook: https://www.facebook.com/krsmithconsulting
Instagram: https://instagram.com/krs_consulting
Twitter: https://twitter.com/kathrynrsmith
LinkedIn: https://linkedin.com/in/kathrynrsmith
 

Leverage the power of financial data to fuel growth for your eCommerce business, head straight to https://www.esenshi.com/.  

If you’d like to hear more episodes, visit us at https://www.ecommercemoneymap.com/ or on your favorite podcast platform. Don’t forget to like, subscribe, and LEAVE US A 5-STAR REVIEW!

Thanks for tuning in. We’ll see you next time!

Tweetable Quotes

“Data is actually underutilized in the eCommerce space.” - Kathryn Smith

“Focus on the channels that are bringing the biggest return… For some stores, it's email, some stores, it's social media.” - Kathryn Smith

“eCommerce, like stores, are not one size fits all so definitely evaluate those options out there, whether that be an open-source platform, or whether that be a paid platform like Shopify.” - Kathryn Smith