Not all social media platforms are created equal—and treating them like they are is one of the biggest mistakes brands make. In this episode of Untamed Social, host Laney Goff sits down with Ella Gunnell, Creative Manager at Strella Social Media, to unpack how to choose the right platforms for your brand and how to adapt your content so it actually resonates.

Laney and Ella dive into:

• How to evaluate where your audience really is (and how they consume content)
• Why sustainability and enjoyment matter in content creation
• The key differences between Instagram Reels and TikTok videos
• How Facebook still drives results through ads, groups, and communities
• What works best on LinkedIn for thought leadership and personal branding
• When X (Twitter) makes sense—and when it doesn’t
• What to do when a platform you’ve invested in starts to shift or fade

If you’ve ever felt overwhelmed by the pressure to “be everywhere,” this conversation will help you focus on showing up with intention, not exhaustion.

👉 Want to take your strategy further? Learn more about our consulting bootcamps here: https://strellasocialmedia.com/social-media-bootcamp/