Electricity prices are rising, feed-in tariffs are collapsing, and the solar industry is shifting toward batteries. In this episode, Markus Lambert speaks with Chris Pemberton from Sun Sellers about the realities of selling solar today.

They explore why solar alone often no longer delivers the savings homeowners expected, how batteries are changing the economics, and why many cheap solar offers lead to long-term problems. The conversation also dives into ethical solar sales, how local installers compete against large retailers, and why communication and trust are critical when selling solar and batteries.

Chris explains how his Sun Sellers program helps solar businesses improve their sales approach, increase conversions, and compete without racing to the bottom on price. The episode finishes with practical advice for homeowners on choosing the right solar and battery installer and avoiding common industry traps.

Timestamps
00:00 Rising electricity prices and the pressure on households
02:00 Chris’s journey into solar and his first sale
05:00 Why solar alone no longer eliminates power bills
07:00 Feed-in tariffs, retailers, and the changing solar economics
13:00 Cheap solar vs quality local installers
20:00 Battery rebates and how they changed the market
24:00 How good solar sales actually work
31:00 The future: EVs, electrification, and bigger solar systems
34:00 What the Sun Sellers program teaches installers
40:00 Chris’s background and learning sales skills
47:00 Why solar systems need monitoring and maintenance
50:00 When adding a battery can actually be the wrong move
57:00 How homeowners should choose a solar installer
01:02:00 Why installers should build their own brand

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