Tips about Technology Tools for Your Business from Dave Scheer:

Before choosing the right technology tool for your business think about the problem you are trying to solve.

Perceive yourself as a relationship builder and a connector. Get to know your technology providers

If technology is getting in the way of communication, you need to rethink the tool

You will fail quickly if you try to do sales, be the marketing expert, deliver your stuff, and do accounting. Get help!

When it comes to data security, the first step is to know what is important to you and to guard that.

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CHOOSING THE RIGHT TECHNOLOGY TOOLS FOR YOUR BUSINESS

Think about the problem you are trying to solve as you choose the right technology tools for your business

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Doug:  Welcome back, listeners, to another episode of Real Marketing Real Fast. I've got Dave Scheer as my guest in studio today. He is a husband, a father, a sacred sojourner. He is an entrepreneur, an Internet Technology (IT) leader and teacher. He has been doing this for about 25 years, as a technology consultant, IT director, IT security, program manager, web developer, project manager. He's got tons of relevant experience, for all of us that are trying to run our digital, online gig. As an entrepreneur, he started three companies as a side hustle, and now he's expanding one of them, to achieve a monetary goal of multiple passive income streams online, and who doesn't want that. He's just launched healstress.com, a website dedicated to providing education, structuring community to help people, not just manage the stress, but to heal it. He's deeply interested in this sacred journey in all of us, and the changes that we must all make to grow, so welcome to the podcast.

Dave Scheer: Hey, thanks, everybody. I'm glad to be here.

Doug: So, did I miss anything in your introduction, that you want to add?

Dave Scheer: No, I don't think so. I think everyone in the world is multi-faceted, and I think that covers at least the pieces, probably, that everyone wants to hear at the moment.

Doug: There you go. So, when I think of IT, my eyes kind of glaze over because I don't know much about it. I'm a marketing guy, so you want to share with us, just a little bit about your background, and get some context to the types of the projects, 'cause IT seems like just a broad topic?

Dave Scheer: Yeah, it is. Sometimes, in my past, when I've told people that I do IT stuff, a lot of times it's sort of like this black box, and lots and lots of people's eyes glaze over, so don't feel bad about that. It's just one of those kinds of things, where, a lot of times, people even in the profession, are just running to catch up. I think that's sort of the secret that we don't always tell people, because, lots of times, there's one point in my career where things sort of turned over about every 18 months, and it might even be faster now. But, more to the point, to answer your question, I've done lots and lots of different things. I got into the IT profession, almost by accident.

Dave Scheer: It was right around ... it was probably mid ... early to mid 90s, when I landed a job at a university and started getting hooked up around some really, really smart people, who did research and things like that, and then that morphed into getting a job, an early job, like an IT consultancy at EDS, Ross Perot's old corporation, and then that moved into some other things, where I was at a smaller organization, where they said, hey, there's this computer on the floor, can you make that into a web server,