Scaling up is a dream for many entrepreneurs - Yet, research shows only 4% businesses scale-up successfully.

Every business has two sides - 'what's inside' and 'what others see'.

When we move 'what others see' into 'what Prospects see', magic happens; it paves the way for Scaling-up!

That’s about positioning - choosing 'where to play'.

When you set up your business to appeal to everyone, it ends up appealing to no one, says Laurel Staples.

That's true.

We need to set up our business in a way that appeals to our Prospects – what our Prospects see.

Choosing 'where to play'  -  in terms of market segment, geography, price point, ticket size…

That's in a way choosing our play arena  -  narrowing down the market we intend to serve, ie. the population of Prospects, so that we become relevant, we serve better, and we serve more of them. That’s scaling up!

When 'Prospects' start seeing us, the 'pull' also happens in due course, alongside the push.

Scaling-up is a possibility for every business  -  and choosing 'where to play' is an important part of that process.

My name is PK Narayanan, wishing you the best! Thank you

#ceo #leadership #scaleup