Choosing the type of ideal clients you would love to work with isn't always at the top of your to-do list - but maybe it should be. The key is getting specific. This makes it easier to: 

 - market your services, 

 - attract new [ideal] clients, 

 - get referrals, 

 - package and price your services, and 

 - reduce the moving parts in your firm. 

I share a simple exercise you can do right now to start mapping your ideal clients and discuss the concept of "pruning the roses."  

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Modern Firm Practices hosted by Brad Turville | A weekly show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm

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