This video has been created to help people who want to buy their first digital camera for capturing memories and everyday snaphots. It is also designed to help people buying a digital camera as a gift for that special person. The host and producer, Jim Everett at Think180, is the consumer digital imaging media contact for the Photo Marketing Association. He is a highly experienced instructor, specializing in demystifying technology and helping new users. He is also a 25 year photographer, and has exhibited in Los Angeles.