Chris Arrendale is the CEO and Founder of CyberData Pros and is a Privacy and Data Security professional. With more than 22 years of experience in the field, Chris has gone deep with email deliverability and tested the nuances of what makes an email successful. In this week’s episode, Chris details what marketers need to know about email deliverability and why email is still not dead.

 

Key Takeaways:

[2:40] Chris got his start at the company Silverpop, a place where he ended up meeting his wife!

[3:15] What attracted Chris to security?

[5:10] B-to-C marketers have it easier when it comes to email deliverability.

[6:45] When it comes to email deliverability, what’s a good balance to have between technical and content?

[9:55] IP warming is the 2nd reason why marketers refuse to leave a marketing automation provider.

[10:55] What makes an email so successful?

[14:45] How are the EU and the U.S. different when it comes to privacy?

[19:00] One of Chris’s clients gave up sending emails to the EU because of GDPR and they were 30% of their revenue.

[22:10] Why should you create subdomains?

[25:00] Lots of states are passing their own privacy laws. What does that mean to marketers?

[29:10] When it comes to privacy governance, who are the stakeholders? Is it legal? Is it marketing?

[31:10] What happens if one of your customers wants to exercise “their right to be forgotten”?

[39:40] What does the privacy landscape look like in the future?

[44:35] Stop over-collecting data.

[45:00] Chris answers a series of rapid-fire questions!

 

Mentioned in This Episode:

Cyberdatapros.com

Chris on LinkedIn

Chris on Twitter