Curious Business: Insights for B2B Growth

Chris Brogan's Secret Weapons

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Chris Brogan shares some brutally honest insights about leadership, growth and being helpful. He's a self-proclaimed expert at failing, but what does that mean? And how can leaders learn from it to keep their organisations flexible and effective even as they grow at speed?

Ten-time author, executive coach, strategic advisor, writer, photographer and co-host of the internet’s Backpack Show and Playing For Time, Chris is a master communicator. As Chief of Staff at Appfire, he most recently helped steer the B2B SaaS company from $10m to $275m of ARR (annually recurring revenue). Despite this, he claims he's never been ‘capable or qualified’ for anything he's done professionally. 

This is a conversation packed with wisdom, experience and smart thinking. And a very dry reference to the Red Hot Chilli Peppers that went right over my head at the time. Listen to discover:

  • what Chris thinks is crucial about failure and failing,
  • the traits that make for great (and not so great) leaders,
  • why companies lose their elasticity as they grow - and what you can do about it,
  • what he wants to do for the rest of his life,
  • why he’s learning to code,
  • some excellent tips for cold email marketing, and 
  • the philosophical lessons we should take from the Red Hot Chilli Peppers.

    • Connect with Chris on LinkedIn:

    https://www.linkedin.com/in/cbrogan/

    Sign-up for his newsletter:

    https://chrisbrogan.com/#newsletter

     

    Check out that Anthony Kiedis/Red Hot Chilli Peppers reference:

    https://www.youtube.com/watch?v=8DyziWtkfBw

     

    The report about the gender difference in confidence when it comes to apply for roles:

    https://hbr.org/2014/08/why-women-dont-apply-for-jobs-unless-theyre-100-qualified

     

    And due credit to The Adaptavist Group's Jari Worsley for the story about his dad training spreadsheet users back in the day. Read more here:

    https://bit.ly/4onTjXJ

     

    Further reading:

    Chris Brogan ‘Social Media 101’ (affiliate link)

    https://uk.bookshop.org/a/15792/9780470621004

     

    Chris Brogan & Julien Smith ‘The Impact Equation’ (affiliate link)

    https://uk.bookshop.org/a/15792/9780670922406

     

    Ryan Holliday ‘ Ego Is The Enemy’ (affiliate link) 

    https://uk.bookshop.org/a/15792/9781781257029

     

    Chris Whipple ‘The Gatekeepers’ (affiliate link)

    https://amzn.eu/d/1m2wNHl

     

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    Thanks for listening.

    Curious Business is here to bring you insights, experiences and ideas to help you think differently about your business and marketing. My name is Stephen Morris and I help start-ups and scale-ups gain clarity, take action and ignite momentum in their marketing and pipeline.


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    Curious Business: Insights for B2B GrowthBy Stephen Morris | Focused on B2B Growth