Chris Burns is a sneaker industry analyst, writer, and professor. From his website www.arch-usa.com, Chris writes content as a catalyst for conversation around the marketing and business aspects of the sneaker industry. Chris has written "Nike's Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail" and "Sneaker Resale & Retail in the New Normal," which are available in both Paperback & Kindle.

Chris founded ARCH after running one of the best sports recruitment sites in the country from 2004 to 2010. While operating the CCB Sports Network, Chris also launched Sho-Shot footwear and apparel as a license holder. Chris has also run a successful third party marketplace generating over 2.5 million dollars on Amazon from 2011 to 2016 and has worked as an adjunct Professor at UT Austin.