This episode features the charming Chris Carr. Chris is the President & CEO of Farotech. Chris starts by talking about how his agency takes a different approach in many ways. Instead of giving traditional initial quotes provides a 10-week discovery process to understand the business and then propose how they can move forward. We talk programmatic advertising with Stackadapt. With a wonderful breakdown of how hyper-targeted their campaigns are. We also talk about AI possibilities for agencies and how Chris and his company are trying to get ahead of the curve. This a terrific episode for anyone looking to understand programmatic advertising and a high-performing agency.