The Century of Cities welcomes Chris Fair, futurist and President & CEO of Resonance, who explores how cities are moving beyond a single model of the "global city" toward more divergent forms of urban development. Drawing on decades of research and the evaluation of hundreds of cities worldwide, he reflects on how places once shaped by globalization are now differentiating through culture, governance, and lived experience. From Copenhagen's reinvention to the contrasting trajectories of São Paulo and Toronto, the discussion highlights the growing gap between performance and perception, and why it matters.

Chris challenges conventional approaches to city branding, reframing it as civic identity grounded in authenticity, institutional capacity, and local aspiration. He argues that cities at different stages of growth or decline face distinct priorities, from placemaking and infrastructure to institutional alignment. As urbanization fragments across regions, the cities best positioned for the future will be those that clearly understand who they are, what they offer, and how to turn identity into long-term opportunity.