Chris is a social media marketing expert operating out of Los Angeles. He runs highly strategic Facebook and Instagram ad campaigns for small and big businesses alike and was someone I was seeking to interview after considering my current approach to teaching advertising somewhat out of date. I was also keen to learn about how the marketing industry has evolved and what this means for our students’ futures and privacy whilst online. 

We discuss:

• Chris’ experience in the job to date;
• Whether social media advertising has eclipsed TV or other forms of mass media advertising;
• Which brands or companies are most innovative or considered industry leaders when it comes to their campaigns;
• New techniques or considerations that have evolved with the proliferation of social media advertising;
• Whether rumours about big data and its relationship with advertising is something kids should learn about in school;
• And finally, what Chris thinks the future holds for advertising.

Thanks again to Chris for giving up his time to discuss the ever changing landscape of marketing and the impact it will inevitably have on future generations. 

If you’d like to stay up to date on the latest podcast, feel free to subscribe via Apple or Spotify or follow me on Twitter (@chrisjordanhk)

Links: 

• Guinness advert (1999)
• Old Spice x Terry Crews ads
• The Great Hack documentary