01:50 Art and Science of Marketing04:56 The Role of Intuition 08:00 How to Address Blindspots and Biases10:20 When to Rely on Intuition13:24 Misconceptions of Marketing 17:02 Our Brains are Ignoring Machines 19:11 The Truth about Today’s Attention Spans21:32 How to Develop Deep Consumer Insights22:45 The Creation of Shopper Passports25:20 The Power of Observation and Intuition

01:50 Art and Science of Marketing 04:56 The Role of Intuition 08:00 How to Address Blindspots and Biases 10:20 When to Rely on Intuition 13:24 Misconceptions of Marketing 17:02 Our Brains are Ignoring Machines 19:11 The Truth about Today’s Attention Spans 21:32 How to Develop Deep Consumer Insights 22:45 The Creation of Shopper Passports 25:20 The Power of Observation and Intuition

01:50 Art and Science of Marketing04:56 The Role of Intuition&nbsp;08:00 How to Address Blindspots and Biases10:20 When to Rely on Intuition13:24 Misconceptions of Marketing&nbsp;17:02 Our Brains are Ignoring Machines&nbsp;19:11 The Truth about Today’s Attention Spans21:32 How to Develop Deep Consumer Insights22:45 The Creation of Shopper Passports25:20 The Power of Observation and Intuition

Chris Gray on the Intersection of Marketing and Psychology

Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.

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Chris Gray on the Intersection of Marketing and Psychology

Chris Gray on the Intersection of Marketing and Psychology