On this episode of the Think Small Podcast, we sit down with Chris Hewitt, Group CEO and Chief Storyteller of Berkeley PR, to explore how a lifelong background in journalism evolved into building a global storytelling agency focused on helping ambitious scale-ups grow. Chris shares how he turned a frustration with traditional PR into a mission to humanize business communication, using storytelling frameworks inspired by film and narrative structure to help brands connect more meaningfully with their audiences.

Chris also discusses how Berkeley PR has navigated decades of disruption—from multiple recessions and COVID-19 to geopolitical shifts and the rapid rise of AI—while continuing to grow and adapt. He explains the company’s strategic pivot away from reliance on large enterprise clients toward entrepreneurial, high-growth businesses, and how embracing AI has transformed efficiency without replacing the human core of storytelling. At the heart of the conversation is a simple but powerful belief: great businesses don’t make themselves the hero—their customers are the hero, and the brand’s job is to guide them there.

Connect:

Website: https://www.berkeleypr.com/

LinkedIn: https://www.linkedin.com/in/chrishewitt60/