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Chris Keel, Joiner and Social Media Creator
Joiner to influencer: Chris from Keel’s Joinery shares his career journey, skills growth and social media rise.
In this episode, hosts Joe McCrystal and Carrie Stewart chat with Chris from Keel’s Joinery & Construction about his path into joinery, how early jobs (from B&Q to working as a home help) shaped his work ethic, and why he believes apprenticeships give young people a great start in their career. Chris also shares how he built an engaged audience on Instagram and TikTok by showing real life on the tools, the realities of running a business, and the balance between craft and content.
What you’ll learn:
• The reality of getting into a career in joinery and construction
• Why apprenticeships are a practical route for young people to earn, learn and build confidence
• The behind‑the‑scenes hard work that goes into becoming a trades creator on Instagram and TikTok
• Tips on work–life balance, building skills, and staying grounded
If you enjoyed this conversation, please consider following for more Career Stories, and share it with someone who’s exploring apprenticeships or a trade career.
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By My World of WorkJoiner to influencer: Chris from Keel’s Joinery shares his career journey, skills growth and social media rise.
In this episode, hosts Joe McCrystal and Carrie Stewart chat with Chris from Keel’s Joinery & Construction about his path into joinery, how early jobs (from B&Q to working as a home help) shaped his work ethic, and why he believes apprenticeships give young people a great start in their career. Chris also shares how he built an engaged audience on Instagram and TikTok by showing real life on the tools, the realities of running a business, and the balance between craft and content.
What you’ll learn:
• The reality of getting into a career in joinery and construction
• Why apprenticeships are a practical route for young people to earn, learn and build confidence
• The behind‑the‑scenes hard work that goes into becoming a trades creator on Instagram and TikTok
• Tips on work–life balance, building skills, and staying grounded
If you enjoyed this conversation, please consider following for more Career Stories, and share it with someone who’s exploring apprenticeships or a trade career.