Chris Maeda has an undergraduate degree in computer science from MIT and a PhD from Carnegie Mellon. He was hacking LISP machines in the late 1980s in his first AI job and then moved onto the famed Xerox PARC. After that, he wound up doing a lot of customer relationship management software startups including co-founding Rubric Software which merged with Broadbase in 2000 and later was absorbed into Kana where he was EVP and CTO. He also became CEO of a company that eventually acquired the marketing software solutions from Kana and added the title of CEO of MailMonitor an email marketing software company. In 2017, Mida co-founded Botco which is focused on AI-powered natural language marketing and eCommerce automation for enterprises.