<p>Chris Mallon, the founder and lead for the Tennessee Whiskey Workshop discusses his immersive whiskey experience and why he feels its important to target women with his product and marketing.</p> <p> </p>

Chris Mallon, the founder and lead for the Tennessee Whiskey Workshop discusses his immersive whiskey experience and why he feels its important to target women with his product and marketing.

Chris Mallon: Tennessee Whiskey Workshop

On this season of Lipstick Economy, co-hosts Jamie Dunham, founder of Brand Wise, and Melinda Hudgins Noblitt, Brand Marketing Manager at Asurion, will dive deep into the misconceptions of marketing to women and highlight stories of marketing leaders who are making a difference.

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Chris Mallon: Tennessee Whiskey Workshop

Chris Mallon: Tennessee Whiskey Workshop